Question · Q4 2025
Aaron Jacob Kimson inquired about the success of the Guidewire Marketplace, launched in 2021, now with over 300 third-party apps and 200 tech partners, asking about lessons learned from Salesforce and the similarities/differences in building a marketplace for a vertical versus horizontal vendor.
Answer
CEO Mike Rosenbaum highlighted the immense potential of opening platforms to third-party development, a lesson from Salesforce. He noted that while Guidewire's marketplace differs in scale (fewer customers, specific use cases), the core principle of enabling external innovation for customer benefit remains. He emphasized that the marketplace strategy supports customer confidence in long-term commitments and integrates with future generative AI use cases.