Question · Q1 2026
Aaron Rakers asked about SanDisk's assessment of the enterprise SSD market opportunity relative to hard disk drives (HDDs), and whether HDD shortages have influenced customer engagements. He also sought clarification on expected seasonality into the March quarter and how startup costs would trend going forward.
Answer
Chairman and CEO David Goeckeler views enterprise SSDs and HDDs as complementary technologies, with enterprise SSDs growing faster due to AI making more data 'warmer.' He noted that the data center market is becoming the largest segment in NAND, driving better visibility and changing market dynamics. EVP and CFO Luis Visoso clarified that startup costs are expected to decrease significantly, from $60 million last quarter to $30 million this quarter, and then to near zero. He advised caution regarding Q3 seasonality, historically seeing bids down 12-14% sequentially, though data center strength might alter the mix.