Question · Q4 2025
Aaron Watts questioned the current health of Gray Media's core advertising backdrop and the optimism for core ad growth throughout 2026, considering the robust political advertising cycle. He also asked about the potential NFL TV rights renegotiation, specifically if Gray Media views it as a positive, and any economic implications or content dilution to digital platforms, drawing parallels to learnings from the NBC/NBA renewal.
Answer
President and Co-CEO Pat LaPlatney noted that Q1 2026 core ad revenue is guided to be flat, with February showing strength due to the Olympics and Super Bowl on NBC affiliates. He acknowledged that heavy political advertising later in the year would impact core numbers. Regarding NFL rights, Mr. LaPlatney stated that extending NFL contracts is a significant positive for the industry as the NFL drives audience, and while there will be dialogue on costs, it will work through the ecosystem. He cautioned against comparing the NBC/NBA deal directly to other sports rights.
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