Adam Berlin's questions to WPP PLC (WPP) leadership • H1 2025
Question
Adam Berlin from UBS asked for an explanation of the performance deceleration at the Hogarth production unit, questioning if AI was a factor. He also challenged WPP Media's claim of having 'more data' than competitors and inquired about the significant cut in staff incentives in H1 and the outlook for H2.
Answer
CEO Mark Read attributed Hogarth's flat performance to client project timing issues, not AI, which he views as a future growth driver. WPP Media CEO Brian Lesser explained their data advantage comes from 'federated learning' via their Open Intelligence platform, which learns from partners like Google and Amazon without centralizing data. CFO Joanne Wilson noted the H1 incentive cut reflected performance, and while full-year incentives will be down, they will be reviewed to retain talent.