Question · Q4 2025
Adam Bradley from AJB Capital asked for clarification on the sales resumption, specifically how much was due to retailer restocking versus actual end consumer demand. He also requested more details on the $12 million impact, specifically the strategy behind the $6 million incremental advertising spend and the reason for the $6 million accelerated depreciation of the ERP system.
Answer
Senior VP, CFO, and Treasurer Sally Cunningham indicated that Point of Sale (POS) data was consistent, suggesting the sales resumption primarily reflected end consumption. President and CEO Scott Tidey explained the advertising split (40% premium, 60% core) and its focus on digital platforms. Sally Cunningham clarified that the accelerated depreciation is due to an ERP platform upgrade to leverage new technologies.
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