Question · Q1 2026
Adam Frisch asked about the evolving mix of GMV growth from direct point-of-sale merchant integrations versus direct-to-consumer channels, especially with scaling wallet partners.
Answer
Max Levchin reiterated Affirm's goal to be available everywhere, integrating with various wallets and direct channels. He highlighted significant investment in direct-to-consumer products like the Affirm Card and the app, which serves as a promotional service for merchants, citing the recent '0% Days' event as an example.