Question · Q3 2025
Adam Hotchkiss asked about Via's 63,000 customer opportunity, inquiring about the primary catalysts and barriers to converting this market, and how the company balances growth with investment. He also sought details on the makeup of the 24 net new customer additions in Q3 2025, specifically regarding product, geography, and the role of the student transportation vertical.
Answer
Daniel Ramot, Co-Founder and CEO, identified customer risk aversion and reluctance to change as the main barriers, noting that regional network effects and demonstrating ROI help accelerate adoption. Clara Fain, CFO, explained that investment is strategically focused on high-growth areas like North America, Europe, microtransit, paratransit, and new products such as the schools business. She added that strong demand in North America and new product traction, including schools, were key drivers for the customer growth in the quarter.