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    Adam Kelsey

    Research Analyst at Craig-Hallum

    Adam Kelsey is an Equity Research Analyst previously at Craig-Hallum Capital Group, where he specialized in small- and mid-cap equities, particularly within underserved and emerging sectors. During his tenure, he contributed to company coverage including firms such as MASTERBEEF and participated in earnings calls, demonstrating a targeted analytical approach. Kelsey’s career has included experience as an Investment Analyst at Hightower Advisors before joining Craig-Hallum, allowing him to refine his investment research acumen across varied markets. He is registered with FINRA, holding requisite securities licenses and maintaining a regulatory-compliant professional standing.

    Adam Kelsey's questions to MASTERBEEF (MB) leadership

    Adam Kelsey's questions to MASTERBEEF (MB) leadership • Q2 2018

    Question

    Adam Kelsey asked for specific details on how operating dual Salesforce platforms impacts sales productivity and requested an update on the adoption of point-of-sale (POS) terminals.

    Answer

    CFO & COO Brett White explained that managing leads and billing across two separate Salesforce instances reduces the number of deals a rep can handle daily, creating a productivity hit. CEO Rick Stollmeyer added that POS terminal feature gaps were closed, leading to improved sales and retention in Q2 over Q1, allowing them to ramp sales efforts again.

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