Adam on for Ike Boruchow

Ike Boruchow is a Managing Director and Senior Equity Consumer Analyst at Wells Fargo Securities, specializing in retailing, department stores, and specialty softlines. He covers a wide range of consumer and retail names, with particular focus on companies such as Nike and key off-price, department store, and specialty apparel and accessories retailers, and his stock recommendations have achieved roughly a 50% success rate and an average return of about 6–7% per rating over nearly 500 calls, including standout winners with several-hundred-percent gains. Boruchow began his sell-side career at Morgan Keegan & Co., then spent more than three years at J.P. Morgan as a vice president and senior associate on its No. 1 Institutional Investor-ranked specialty retail team, followed by three years at Sterne Agee covering specialty retail with a focus on softlines, luxury, and accessories, before joining Wells Fargo Securities in 2015; he has been recognized in the Institutional Investor All-America survey as a Rising Star in 2015 and runner-up in his sector in 2017 and 2018. He holds a BS in business management from Florida State University and an MBA in finance from the University of Connecticut; detailed securities licenses and FINRA registration are not publicly listed, but his long-tenured senior research role at major broker-dealers indicates that he maintains the standard regulatory credentials required for U.S. sell-side equity analysts.