Question · Q4 2025
Adrian Diverger from Goldman Sachs Group asked about the performance of the Chinese cluster and underlying demand trends for the group, expectations for 2026, the pricing environment and opportunity for higher pricing, and whether the proportion of higher-spending cohorts increased this year, noting any geographic differences.
Answer
Gianluca Ambrogio Tagliabue, COO, indicated a sequential improvement for the Zegna brand's Chinese cluster in Q4, but maintained a prudent outlook for 2026 due to volatility. He stated mid-single-digit price increases are planned for 2026 to offset currency fluctuations. Gildo Zegna, Executive Chairman, confirmed that growth is driven by high-spenders, particularly for Zegna and Tom Ford, through product development and personalization projects.
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