Adrian Yee's questions to Bath & Body Works Inc (BBWI) leadership • Q1 2025
Question
An associate for Adrian Yee asked for details on what drove the outperformance in dual-channel traffic and if this trend is sustainable. He also asked CEO Daniel Heaf about his approach to capital allocation, particularly the balance between shareholder returns and growth investments.
Answer
CFO Eva Boratto confirmed positive dual-channel traffic that outperformed benchmarks and stated these trends are factored into the Q2 guidance. CEO Daniel Heaf commented that it is too early to signal any changes to capital allocation, and his immediate priority is ensuring current investments are directed toward the highest-potential growth areas.