Question · Q4 2025
Adrian Duverger asked about the performance of the Chinese cluster in Q4, underlying demand trends by brand, and expectations for the rest of 2026. He also inquired about the pricing environment and opportunities for higher pricing through product mix, and whether the proportion of higher-spending cohorts increased this year versus last, noting any geographical differences.
Answer
Gianluca Ambrogio Tagliabue, COO of Ermenegildo Zegna, clarified that the Chinese cluster comment referred to the Zegna brand. He stated that mid-single-digit price increases are planned for Spring/Fall 2026 to offset currency fluctuations. He highlighted strong momentum in Zegna from clients spending above EUR 25,000 and EUR 50,000 (Zegna Friends). Gildo Zegna, Executive Chairman, confirmed the strategy to target big spenders for Zegna and Tom Ford through product development and personalization, noting that increased spending has come from this high-spender segment, a strategy they aim to extend to Thom Browne using the Zegna Filiera.
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