Question · Q3 2026
Adrienne Yih asked about the impact of broad price increases on consumer demand, the metrics VF Corporation uses to assess a slowing consumer, and the company's contingency plans. She also inquired about the potential upside to gross margin given its proximity to the FY 2028 target.
Answer
CEO Bracken Darrell stated that VF Corporation has many internal levers to pull in a turnaround, making them confident even in a choppy environment. CFO Paul Vogel confirmed they are close to the 55% gross margin target, which is '55% or better,' and expressed optimism for exceeding it over time, while acknowledging the need to manage tariffs effectively.
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