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    Alan Lilly

    broker and financial analyst with experience at William Blair & Company

    Alan Lilly is a broker and financial analyst with experience at William Blair & Company, specializing in deal execution and investment analysis across various industries. Most notably, he facilitated a $16 million transaction in his career, demonstrating his capability in closing high-value deals. Alan Lilly began his career as an analyst at Tarpon Investment Group and has contributed to major projects with clients including Jefferies & Co and William Blair & Co. He maintains FINRA registration and relevant securities licenses as required for his investment banking roles.

    Alan Lilly's questions to DoubleVerify Holdings (DV) leadership

    Alan Lilly's questions to DoubleVerify Holdings (DV) leadership • Q1 2025

    Question

    Alan Lilly asked for more detail on customer feedback for the new Meta activation solution and inquired about the expected pace of new customer activations for the product going forward.

    Answer

    CEO Mark Zagorski reported that customer feedback has been 'really good,' with clients seeing significant brand suitability improvements of up to nine percentage points. Regarding activation speed, he noted the initial 20 customers came from a well-primed pipeline. He expects continued momentum, highlighting that several very large customers are currently testing the solution, which could be impactful for the rest of the year.

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