Alan Lilly's questions to DoubleVerify Holdings Inc (DV) leadership • Q1 2025
Question
Alan Lilly asked for more detail on customer feedback for the new Meta activation solution and inquired about the expected pace of new customer activations for the product going forward.
Answer
CEO Mark Zagorski reported that customer feedback has been 'really good,' with clients seeing significant brand suitability improvements of up to nine percentage points. Regarding activation speed, he noted the initial 20 customers came from a well-primed pipeline. He expects continued momentum, highlighting that several very large customers are currently testing the solution, which could be impactful for the rest of the year.