Question · Q3 2026
Alan Lutz from Bank of America asked about the expected split of new Bronze exchange plan enrollments between integrated plan partners and HealthEquity's direct channels, and whether there's an opportunity to increase the minimum cash threshold for HSA investing given recent inflation trends.
Answer
CEO Scott Cutler explained that HealthEquity will utilize both its partner distribution channels and its new direct retail enrollment platform for Bronze plan members, emphasizing the need for market education and a gradual growth trajectory. He also addressed the investment threshold, noting it's often client-set, and highlighted strategies to increase overall HSA engagement and investment adoption through education and an enhanced digital experience.
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