Question · Q4 2025
Alan Ratner inquired about KB Home's pricing strategy, specifically the shift towards a base price model versus heavy incentives, and how it competes in the current market. He also asked about actual and expected base price adjustments and the drivers behind the recent increase in built-to-order (BTO) mix.
Answer
President and COO Robert McGibney noted a relatively stable quarter for pricing, with a disciplined approach not to chase volume. He observed a BTO mix shift to the mid-to-high 50s in November and into the 60s in December. Chairman and CEO Jeffrey Mezger attributed the BTO increase to improved build times (some divisions under 100 days), enhancing the value proposition of personalized homes against resales and specs.
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