Alec Brondolo's questions to Applovin Corp (APP) leadership • Q2 2025
Question
Alec Brondolo from Wells Fargo sought to understand the size of the demand queue waiting for the self-service platform and asked about the timeline for rolling out advanced AI agent capabilities within the ads manager.
Answer
CEO Adam Foroughi clarified that the existing queue won't just be opened up; access will still require an invitation through the new referral program, which will be curated by existing successful clients. He outlined a phased rollout for AI tools: simpler AI-powered help agents will come early, while more complex campaign analysis agents and generative AI ad creative tools will be added iteratively over time.