Question · Q4 2025
Alex Barron asked about the high percentage of homes (90%) using a broker, inquiring about the commission structure and any incentive programs. He also sought feedback from realtors on why this percentage is so high, specifically if the 60-day guarantee and faster payment were key factors. Finally, he asked about incentives this quarter versus the previous quarter as a percentage of ASP.
Answer
Executive Chairman Steve Hilton confirmed they pay market-rate commissions, with small incremental loyalty programs for repeat realtors. He attributed the high realtor engagement primarily to their ability to meet customer timelines with the 60-day closing guarantee, ensuring homes are move-in ready, and the transparency of pricing. EVP and CFO Hilla Sferruzza highlighted that 40% of their volume comes from repeat realtor business, underscoring the success of their loyalty program. Hilla Sferruzza stated that Meritage, as a 100% spec builder, does not provide incentive details as a percentage of ASP, but noted that current incentive levels are more than a couple hundred basis points above historical averages, supporting their long-term gross margin target.
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