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Alex Craddock

Alex Craddock

Research Analyst at Citigroup Inc.

New York, United States

Alex Craddock is the Chief Marketing and Content Officer at Citi, specializing in strategic marketing and content leadership with a strong focus on institutional wealth businesses. He previously led marketing teams at Visa, Xerox, BlackRock—where he helped drive dramatic growth for iShares—and HP, demonstrating a track record of innovative content and multi-channel brand storytelling. Craddock joined Citi in 2024 after a series of senior marketing leadership roles and brings close to two decades of experience within financial services, integrating modern content strategies that prioritize client impact and engagement. He holds credentials in marketing and business leadership but is not an equity research analyst, and thus does not maintain securities licenses or performance rankings typical of analysts.

Alex Craddock's questions to FULLER H B (FUL) leadership

Question · Q3 2025

Alex Craddock inquired about the drivers behind the strong performance in the Engineering Adhesives (EA) segment, particularly in autos and durables, asking if anything accelerated or if acquisitions contributed to volumes and margins.

Answer

CEO Celeste Mastin highlighted a rebound in the electronics market with double-digit organic growth, strong U.S. EA business performance moving to positive mid-single-digit growth, and benefits from share gains and new customer wins.

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Question · Q3 2025

Alex Craddock inquired about factors accelerating EA (Engineering Adhesives) volumes and margins, specifically in autos and durables, and the impact of mix or acquisitions.

Answer

Celeste Mastin, President and Chief Executive Officer, highlighted a strong EA quarter driven by a rebound in the electronics market to double-digit organic growth and significant improvement in the U.S. EA business to positive mid-single-digit organic growth, attributed to share gains and new customer wins.

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