Question · Q3 2025
Alex Drebin asked for more details on On's initial 2026 guidance of 23% constant currency growth, seeking insights into regional, channel, and category confidence, and whether any areas are expected to decelerate more than others.
Answer
Martin Hoffmann (CEO and CFO) confirmed the 23% growth is constant currency and emphasized On's strategy to expand its addressable market by increasing brand awareness among diverse communities, not just existing sportswear consumers. He highlighted a 'firework of innovation' in products (Cloudrunner, Cloudmonster, Lightspray), continued apparel growth, and retail expansion (20-25 new doors annually), driving strong growth across all regions, including the Americas.
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