Alex Lake's questions to Waldencast PLC (WALD) leadership • Q1 2025
Question
Alex Lake from Canaccord Genuity asked for early reads on the Milk Makeup launch in Ulta Beauty, specifically if it is attracting new customers and whether there is potential for expansion beyond the initial 600 doors.
Answer
Executive Michel Brousset reported that the company is very pleased with the early results at Ulta. The 600 doors were strategically selected for high productivity and incrementality to minimize overlap with existing retail partners. He emphasized a disciplined approach to expansion but noted that given the initial success, the company is evaluating potential further expansion within the Ulta network, including Ulta at Target.