Question · Q3 2025
Alex Liu asked about the drivers behind Bilibili's accelerating user growth, including DAU, MAU, and time spent reaching historical highs, and inquired about any medium-term user targets. He also asked about the acceleration in Monthly Paying Users (MPU) growth, its underlying drivers, and future trends in user content payment.
Answer
Rui Chen, Chairman and CEO of Bilibili, and Juliet Yang, Executive Director of Investor Relations, explained that the primary driver for user growth is the focus on high-quality content, which remains in high demand despite overall video oversupply. They emphasized the community's role in discovering and supporting creators. For MPU growth, they cited three reasons: the increasing average age of users (now 26) leading to higher purchasing power, the monetization of long-term creators' personal IPs, and the growing trend among younger users to pay for content that brings them happiness.
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