Alex Perry's questions to Harley-Davidson Inc (HOG) leadership • Q1 2025
Question
Alex Perry asked about the decision to reintroduce entry-level motorcycles, including their potential pricing and style. He also requested more details on the significant shift of the model year launch timing to the fall.
Answer
CEO Jochen Zeitz explained that after investing heavily in the core business, the company now has the capability to develop entry-level bikes that are both authentically Harley-Davidson and, unlike past models, profitable. CFO and President of Commercial Jonathan Root detailed that the shift to a fall model year launch is a multi-year effort based on dealer feedback to extend the selling season. He noted it is a 'Herculean effort' for the internal teams, with the first changes for the '26 model year beginning this fall.