Alex Perry

Alex Perry asked about the decision to reintroduce entry-level motorcycles, including their potential pricing and style. He also requested more details on the significant shift of the model year launch timing to the fall.

Answer

CEO Jochen Zeitz explained that after investing heavily in the core business, the company now has the capability to develop entry-level bikes that are both authentically Harley-Davidson and, unlike past models, profitable. CFO and President of Commercial Jonathan Root detailed that the shift to a fall model year launch is a multi-year effort based on dealer feedback to extend the selling season. He noted it is a 'Herculean effort' for the internal teams, with the first changes for the '26 model year beginning this fall.

Alex Perry asked for clarification on the "green shoots" mentioned in the press release, seeking details on feedback from the show season and any significant changes in the new inventory mix that contributed to market share gains.

Answer

CEO Marcus Lemonis identified rising manufacturer shipments (for dealer restocking), strong foot traffic, and better lead conversion as key "green shoots." He noted that rising used vehicle values indicate consumer confidence. Executive Matt Wagner added that the company's inventory strategy focuses on stocking what consumers want, specifically targeting monthly payment price points, and highlighted the success of their exclusive brand lineup. Lemonis emphasized their agile, data-driven approach to modifying inventory orders in real-time based on consumer demand.