Alex Slagle's questions to RED ROBIN GOURMET BURGERS (RRGB) leadership • Q2 2025
Question
Inquired about near-term actions to improve the guest experience, the timing and cadence of incremental marketing spend for the 'First Choice' plan, and the reason for the revised lower company-owned unit count at year-end.
Answer
Management stated that improving the guest experience is a holistic effort involving facility investments, technology upgrades, and marketing. Incremental marketing spend will be about the same in the back half as the first half, but represents a year-over-year increase in Q3 and Q4. The unit count was revised down because while some stores improved and were removed from the closure list, the company found favorable opportunities to exit other underperforming locations sooner.