Question · Q4 2025
Alex Vegliante asked about DoubleVerify's planned investments in go-to-market strategies to support the adoption of social pre-bid products, and whether investments would be more concentrated on product development and AI.
Answer
Mark Zagorski (CEO) indicated that headcount investments are stabilizing or decreasing due to exceptional efficiencies from AI tools, leading to faster, more accurate content classification with fewer people. He believes the existing global sales team is strong and well-equipped to drive growth with the current products.
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