Alexander Kim's questions to EQUITY RESIDENTIAL (EQR) leadership • Q2 2025
Question
Alexander Kim from Zelman & Associates asked which factors are being tracked most closely to determine upside or downside to the rent growth forecast for the second half of the year. He also questioned if demand is sustainable amid slowing job growth, despite strong rent-to-income ratios.
Answer
EVP & COO Michael Manelis responded that they track a combination of levers, including pricing trends, retention, and prospect behavior, to make decisions on favoring rate versus occupancy. President & CEO Mark Parrell added that demand sustainability varies by market, noting that significant wage growth in markets like San Francisco provides room to push rents, making their high-earning resident base more resilient to a job market slowdown.