Alexander Slagle's questions to Brinker International Inc (EAT) leadership • Q4 2025
Question
Alexander Slagle from Jefferies inquired about the sales mix opportunity for the newly upgraded Ribs platform and the strategy to drive traffic and frequency with this item.
Answer
CEO Kevin Hochman stated that since the upgrade, rib incidents are already up over 20% without advertising, driven by menu merchandising and product quality. The plan is to turn on digital marketing in Q2 to leverage the 'wow' factor of the product to drive traffic. While not expected to be as large as burgers, he sees a significant opportunity to grow the category.