Alexander Vasti's questions to Stitch Fix Inc (SFIX) leadership • Q4 2024
Question
Alexander Vasti, on for Dylan Carden, asked about the advertising spend outlook for fiscal 2025 and how it would be allocated. He also sought clarification on whether the $100 million in fiscal 2024 SG&A savings is a good run rate for fiscal 2025.
Answer
CEO Matt Baer highlighted that improved marketing capabilities led to lower customer acquisition costs in Q4 and stressed the model's efficiency, where future transactions are largely organic. CFO David Aufderhaar reiterated the 8-9% advertising-to-revenue guidance but noted they will remain opportunistic. He did not provide a specific SG&A dollar figure for FY25 but confirmed savings would continue due to annualization and leverage.