Alexia Howard's questions to Beyond Meat Inc (BYND) leadership • Q2 2025
Question
Alexia Howard from Bernstein inquired about the recent weakness in the international foodservice channel, which had previously been a source of strength. She also asked about the company's strategy for re-engaging lapsed flexitarian consumers who may have tried the products in the past but no longer purchase them.
Answer
Founder, President, and CEO Ethan Brown attributed the international foodservice softness to lapping significant promotional activity from the prior year and macroeconomic pressures in certain markets. To win back consumers, Brown stated the immediate priority is stabilizing the business by aligning operating expenses with current demand. He then detailed a strategy focused on communicating the health benefits of products (high protein, low saturated fat), countering misinformation, and expanding the brand's appeal with items like Beyond Ground, which emphasize nutritional value over direct animal protein mimicry.