Question · Q3 2026
Alexia Howard followed up on the SD&A line, asking if the Q3 trend of lower marketing/distribution but higher selling expenses signals a continuation or normalization. She also inquired about the pace of innovation, specifically new products as a percentage of sales, and if the company is meeting its targets.
Answer
CFO Tucker Marshall clarified that Q3 SD&A savings were due to timing and supported EPS over-delivery, with no substantial additional savings expected for Q4 due to top-line softness from the Emporia fire. CEO Mark Smucker confirmed that innovation is performing very well, driven by closer-in initiatives across pet, Hostess, Bustelo, and Uncrustables, and that the proportion of sales from new products is in line with expectations.
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