Alice Tang's questions to Phoenix New Media (FENG) leadership • Q2 2025
Question
Alice Tang of First Shanghai Sec. inquired about the impact of the relatively flat overall advertising market on Phoenix New Media and requested an outlook for this core business segment.
Answer
CFO Edward Lu acknowledged the weak advertising market in the first half of the year, noting that while sectors like entertainment and tourism performed well, auto and real estate continued to slow. Lu stated that Phoenix New Media maintained a stable ad business by deeply understanding client needs, leveraging its brand credibility, and focusing on its strengths, such as the successful Global Expansion Summit, to remain competitive in a challenging market.