Alice Wycklendt's questions to Camping World Holdings (CWH) leadership • Q2 2025
Question
Alice Wycklendt of Baird asked for details on the strategy to retain new customers who purchase affordable entry-level units and encourage a faster trade-in cycle. She also inquired if the current used inventory level, up significantly per location, was comfortable and asked about market supply dynamics.
Answer
Chairman & CEO Marcus Lemonis highlighted the company's multiple customer touchpoints (Good Sam, F&I, service) as key to retention and upselling. He noted that the contract manufacturing strategy is designed to increase the trade cycle and secure used inventory supply. President Matthew Wagner confirmed that these entry-level models are the most frequently traded-in units. Regarding inventory, Lemonis conceded they are 'slightly over inventoried' on used units but stressed their ability to adjust acquisition spending in real-time to manage levels effectively.