Alice Xu's questions to GreenTree Hospitality Group Ltd (GHG) leadership • Q4 2024
Question
Alice Xu of Cowen Capital questioned the restaurant business strategy, asking if the shift towards Street stores and away from mall locations would continue. She also inquired about growth expectations for 2025, given that the store count was flat at the end of 2024.
Answer
Executive Alex Xu confirmed the strategic focus on Street stores will continue due to more stable traffic and better economics compared to mall locations. After a period of transformation, he stated the company is now confident in its model and is targeting 60 new restaurant openings in 2025, signaling a return to growth.