Alice Xu's questions to GreenTree Hospitality Group (GHG) leadership • Q4 2024
Question
Alice Xu of Cowen Capital asked about the ongoing strategy for the Restaurant business, specifically the shift from mall locations to street stores, and inquired about the outlook for restaurant openings in 2025 after a period of no net growth.
Answer
Executive Alex Xu confirmed the continued focus on Street stores over mall locations, citing better foot traffic stability, controlled operating hours, and lower costs. He noted that while the restaurant count was flat at the end of 2024, the successful business model transformation gives the company confidence to target 60 new restaurant openings in 2025.