Alicia Yap's questions to NetEase Inc (NTES) leadership • Q2 2025
Question
Alicia Yap from Citigroup asked for an update on the sequential performance of Blizzard titles in China and questioned whether the current player base is fully tapped, or if future growth will depend more on content updates versus new user acquisition.
Answer
Bill Pang, VP of Corporate Development, explained that Blizzard game metrics have surpassed pre-shutdown levels, driven by extensive online and offline marketing. He emphasized that by implementing improvements aligned with local player tastes, there remains a significant opportunity to attract new and returning players, suggesting the user base is not yet fully saturated.