Question · Q3 2025
Allen Klee asked about Ituran's strategy for increasing uptake in the South American motorcycle market, particularly following the BMW Motorrad partnership. He also inquired about the overall size of the opportunity in South America and the potential for expansion into other geographies.
Answer
Eyal Sheratzky (CEO) highlighted the large market for mid-to-heavy engine motorcycles in Brazil and Latin America. He explained that Ituran developed a state-of-the-art security system and application, leveraging OEM partnerships (Yamaha, BMW Motorrad) to build reliability and attract aftermarket interest. He anticipates tens of thousands of new subscribers from this segment starting in 2026. Regarding geographic expansion, Eyal Sheratzky (CEO) emphasized Latin America as a huge, emerging market with untapped potential, where Ituran focuses on synergistic expansion. For other regions, M&A is the preferred strategy, targeting companies that align with Ituran's criteria and offer leverageable assets.
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