Question · Q4 2025
Allison Arfstrom inquired about the performance of IHOP's expanded value menu on weekends and its reception among franchisees.
Answer
CEO John Peyton directed the question to President of IHOP Lawrence Kim, who confirmed that the IHOP Value Menu, expanded to seven days a week, maintained weekend incidents at approximately 10% of total checks. He noted strong partnership with franchisees, prior testing in key markets, and continued momentum, with the program extending throughout 2026, driving traffic.
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