Alton Stump's questions to Cracker Barrel Old Country Store Inc (CBRL) leadership • Q2 2025
Question
Alton Stump asked about the opportunity to improve breakfast and lunch dayparts, similar to the recent success at dinner, and also inquired about the company's remaining pricing power given its strong value proposition.
Answer
CEO Julie Masino confirmed they remain focused on all dayparts, noting traffic improved across breakfast, lunch, and dinner in Q2 versus Q1, and highlighted new pancake innovations to bolster breakfast. Regarding pricing, she stated that while they believe there is room, they are cautious and focused on delivering value through multiple avenues like specials, loyalty, and a significant average check advantage over competitors.