Alyson Akers

Alyson Akers from Piper Sandler inquired about the performance of IHOP's expanded value menu on weekends, specifically whether the extension of the value offerings to weekends is proving successful for franchisees and any additional insights on its impact.

Answer

CEO John Peyton directed the question to Lawrence Kim. Lawrence Kim, President of IHOP, confirmed that the IHOP Value Menu, expanded from Monday-Friday (House Faves) to seven days a week in September, was tested in key markets prior to launch. He stated that the incidence of value menu items remained around 10% of total checks even on weekends, indicating its success. He added that the program has maintained momentum and will be extended throughout 2026, contributing positively to traffic.