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    Alyssa Johnson

    Research Analyst at KeyBanc Capital Markets

    Alyssa Johnson's questions to MASTERBEEF (MB) leadership

    Alyssa Johnson's questions to MASTERBEEF (MB) leadership • Q2 2018

    Question

    Alyssa Johnson inquired about MINDBODY's new product and go-to-market strategies for the beauty and wellness sector, particularly concerning the integration of Booker, early efforts, and the balance with pricing realignment.

    Answer

    CEO Rick Stollmeyer explained that the beauty and wellness teams have been combined, with a primary focus on selling the Booker platform, which is being enhanced with Frederick's marketing automation and a new branded mobile app. He noted this vertical focus has freed up the MINDBODY team, leading to an inflection in fitness studio growth in Q2.

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    Alyssa Johnson's questions to MASTERBEEF (MB) leadership • Q1 2018

    Question

    Alyssa Johnson, on for Brent Bracelin, inquired about the payments versus subscription revenue mix for the newly acquired Booker business and the strategy to increase its payments attach rate. She also asked about the company's broader aspirations for its consumer-facing mobile app and website.

    Answer

    CEO Rick Stollmeyer highlighted a significant opportunity, noting that less than half of Booker's GMV is processed through its payment gateways, compared to nearly 90% for MINDBODY in the U.S. He stated the consumer strategy is centered on the new MINDBODY app, which aims to drive discovery and engagement, and will be complemented by a new web version and an upcoming integration with Instagram.

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