Alyssa Peri

Alyssa Peri inquired about the structure and eligibility metrics of Evolus's rebate program and the overall marketing strategy for 2026, including active consumer-facing campaigns and the investment split between fillers and toxins.

Answer

David Moatazedi (President and CEO, Evolus) detailed the growth rebate, which rewards accounts purchasing $50,000 or $100,000 more in a quarter, complementing the volume-based Evolux program. He described the marketing strategy, focusing on co-branded media investment tied to Evolus purchases, digital advertising, and co-promotions with beauty brands. Tatiana Mitchell (CFO, Evolus) clarified that the largest commercial spend is on the sales team and training, with traditional media spend remaining in the $7.5 million-$9 million range for 2026.

Alyssa Peri from Leerink Partners asked for details on the structure of Evolus's portfolio growth rebate program, including reward tiers and eligibility metrics. She also sought clarification on the overall 2026 marketing strategy, specifically regarding active consumer-facing brand campaigns and the investment split between fillers and toxins.

Answer

David Moatazedi, President and CEO, detailed the growth rebate as a volume-based program rewarding accounts for increasing purchases by $50,000 or $100,000 per quarter, complementing the Evolux program. He described the marketing strategy as building on unique capabilities like co-branded media investment tied to Evolus purchases, digital advertising, and co-promotions with beauty brands. Tatiana Mitchell, CFO, clarified that the largest portion of commercial spend is on the sales team and training, with traditional media spend (co-brand marketing) remaining in the $7.5 million-$9 million range for 2026.