Question · Q4 2025
Amanda Douglas asked David Maher about Acushnet's top priorities for 2026 to capture additional market share within the equipment category, given the healthy golf industry backdrop, and inquired about initial feedback from channel partners on new product launches. She also asked Sean Sullivan for expectations on gross margins in 2026, relative to the 2025 decline, and any differences between first-half and second-half drivers.
Answer
David Maher, President and CEO, outlined priorities as getting the product right, validating it through the pyramid, and investing in a world-class fitting experience, working closely with trade partners. He noted it was too early in February to provide specific feedback on new launches but observed general market health when weather permits. Sean Sullivan, EVP and CFO, stated that 2026 gross margins are expected to be relatively flat compared to 2025, despite higher input costs and incremental tariffs, due to pricing actions. He suggested gross margins might be slightly higher in the first half of 2026.
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