Anabel Cantu

Anabel Cantu asked for details on specific advertising products currently in market with the Life360 platform and more granular examples of advertising products expected with the integrated Nativo platform in the second half of 2026, given the significant Q4 acceleration and seasonality.

Answer

CEO Lauren Antonoff noted that the question was extensive, potentially requiring an investor day. She mentioned that Q4's acceleration included direct deals, not necessarily branded products like Uplift, and that new products were introduced last year. She expects the integrated Nativo platform will lead to a more formalized description of their advertising product offerings, but it's a longer discussion.

Anabel Cantu asked for details on the specific advertising products currently in market with the Life360 platform and more granular examples of advertising products expected with the Nativo platform integrated in the second half of 2026.

Answer

CEO Lauren Antonoff explained that Q4's significant acceleration included direct deals, which aren't necessarily branded products like Uplift. She noted that new products were introduced last year, and with Nativo's integration, the company will formulate how to describe its advertising product offerings, suggesting it's a discussion for a later time.