Question · Q3 2025
Andre Chang noted Vipshop's decent net profit growth in Q3 2025 but observed a decline in operating profit and margin. He asked when management expects operating margin and profit to return to positive year-on-year growth. He also inquired about recent news regarding a potential Hong Kong listing.
Answer
CFO Mark Wang attributed the Q3 2025 gross profit margin decline to increased customer incentives, particularly for SVIP and standardized products, and higher marketing expenses. He expects gross profit margin to remain largely stable around 23% long-term, depending on product mix. Regarding a Hong Kong listing, he stated the company is monitoring capital market changes and will provide updates if there is any progress.
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