Andrea Faria Teixeira's questions to elf Beauty Inc (ELF) leadership • Q1 2026
Question
Andrea Faria Teixeira of JPMorgan Chase & Co. inquired about the U.S. business's exit rate for the quarter and whether the recent $1 price increase could lead to an acceleration from the reported 5% growth, considering consumer behavior.
Answer
Senior VP & CFO Mandy Fields stated that e.l.f. is modeling the impact of the price increase conservatively, acknowledging that consumers are being choiceful with their spending. However, she expressed confidence in the brand's value proposition, noting that even with the increase, 75% of the product portfolio remains at $10 or below, which should continue to resonate with their community.