Andrei Andon-Ionita's questions to British American Tobacco plc (BTI) leadership • H1 2025
Question
Andrei Andon-Ionita of Jefferies asked about the actions BTI is taking to maintain its Modern Oral leadership in Europe against assertive competitors and inquired if further U.S. distribution gains are expected for VeloPlus beyond the current 135,000 outlets.
Answer
CEO Tadeu Marroco stated that to maintain Modern Oral leadership in Europe, BAT is focused on continuous innovation, brand building, and strategic resource allocation. For VeloPlus in the U.S., he explained that while the current distribution is near-optimal, the focus is now shifting to improving brand awareness and driving consumer trial, given the product's high retention rate.