Andrew Barish's questions to Shake Shack Inc (SHAK) leadership • Q3 2024
Question
Andrew Barish of Jefferies asked about the development strategy in mature, infill markets and whether brand awareness efforts can offset potential sales transfer.
Answer
CEO Rob Lynch expressed excitement about infill opportunities in penetrated markets like New York and California. He explained that format innovation, including drive-thrus, allows the company to enter these areas in a different way that still drives great restaurant margins. He sees market penetration as a positive that creates operational and marketing efficiencies.