Andrew Boone's questions to Ibotta Inc (IBTA) leadership • Q2 2025
Question
Andrew Boone from JMP Securities asked for specifics on the steps and timeline required to automate third-party incrementality measurement and questioned if the 9-12 month client adoption cycle implies that growth will not reaccelerate until 2027.
Answer
Founder and CEO Brian Leach clarified that automating Ibotta's internal real-time measurement is a key goal for 2026, while third-party validation is a more periodic process that is already established. Regarding the growth timeline, he declined to speculate on a specific quarter for reacceleration but expressed strong conviction that the business transformation will eventually lead to a step-function change in client investment.