Question · Q1 2026
Andrew Buscaglia questioned the strong software performance amidst broader AI concerns, asking if Rockwell Automation is seeing new AI competition or if its AI features could be more impactful sooner than anticipated. He also asked about the strong performance in food and beverage and automotive, inquiring if it's due to easy comps, early market improvement, or differentiated offerings.
Answer
Blake Moret (Chairman and CEO, Rockwell Automation) explained that Rockwell's AI strategy focuses on specific applications for efficiency and simplification, not nebulous models, using vision AI, LogixAI, and embedded AI in Plex. He emphasized that AI fortifies existing systems, reducing disruption and risk, and helps grow share. For food and beverage and automotive, Blake acknowledged some help from Q1 comps but highlighted Rockwell's differentiated technology, including mobile robots, fixed automation integration, and software tools like Emulate3D, Logix Echo, and FactoryTalk Design Studio, which are driving wins despite CapEx suppression and tariff concerns.
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