Andrew Buscaglia's questions to Zebra Technologies Corp (ZBRA) leadership • Q2 2025
Question
Andrew Buscaglia asked for an update on the company's view of U.S. import tariffs, including concerns about exemptions and potential escalations, and what mitigation efforts are being monitored. He also inquired about the competitive landscape and the potential for market share gains.
Answer
CFO Nathan Winters described the tariff situation as dynamic and confirmed the company has a dedicated team and a playbook of mitigation options, including pricing and supply chain diversification. CEO Bill Burns stated that Zebra feels good about its competitive position due to its broad portfolio, strong customer relationships, and innovation, and will continue to 'play our game' regardless of competitor actions.