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    Andrew D’Silva

    Research Analyst at Merriman Capital

    Andrew D’Silva's questions to Professional Diversity Network (IPDN) leadership

    Andrew D’Silva's questions to Professional Diversity Network (IPDN) leadership • Q1 2016

    Question

    Andrew D’Silva of Merriman Capital inquired about several key operational metrics, including Q1 bookings figures, the integration progress and revenue impact of 'my footpath', customer and deal size updates for the PDN Recruits product, and any measurable progress on member churn rates following new technology and engagement initiatives.

    Answer

    CFO David Mecklenburger addressed the bookings question, stating the figure was slightly below recognized revenue and that he would provide specifics post-call. Chairman Jim Kirsch elaborated on other points, confirming a 'nice bump' in revenue per engagement from recent enhancements, with an 8% increase from Q1 to Q2. He noted that PDN Recruits exceeded April's internal plan by 20%, with an average sale of $712, and is generating enterprise-level leads. Kirsch also confirmed favorable corporate renewal trends, with rates around 75%, and an increase in membership retention as early results from new initiatives.

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    Andrew D’Silva's questions to Professional Diversity Network (IPDN) leadership • Q2 2015

    Question

    Andrew D'Silva of Merriman Capital inquired about efficiency metrics from the new NAPW CRM and website, the company's near-term focus on integration versus growth, and the adoption of its services by technology companies.

    Answer

    CFO David Mecklenburger stated that specific productivity metrics for the new NAPW platform were not yet available. CEO Jim Kirsch added that the new tools provide greater management insight, have contributed to cost savings, and increased member engagement. Kirsch also confirmed the company's immediate focus is on achieving profitability rather than top-line growth, emphasizing the need to deliver shareholder value. Regarding the tech sector, he mentioned productive meetings with companies like Intel but stressed that the drive for diversity is a broad-based economic trend affecting all industries, not just technology.

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