Andrew D’Silva's questions to Professional Diversity Network (IPDN) leadership • Q1 2016
Question
Andrew D’Silva of Merriman Capital inquired about several key operational metrics, including Q1 bookings figures, the integration progress and revenue impact of 'my footpath', customer and deal size updates for the PDN Recruits product, and any measurable progress on member churn rates following new technology and engagement initiatives.
Answer
CFO David Mecklenburger addressed the bookings question, stating the figure was slightly below recognized revenue and that he would provide specifics post-call. Chairman Jim Kirsch elaborated on other points, confirming a 'nice bump' in revenue per engagement from recent enhancements, with an 8% increase from Q1 to Q2. He noted that PDN Recruits exceeded April's internal plan by 20%, with an average sale of $712, and is generating enterprise-level leads. Kirsch also confirmed favorable corporate renewal trends, with rates around 75%, and an increase in membership retention as early results from new initiatives.