Question · Q4 2025
Andrew Lazar asked about Mondelēz's chocolate strategy, the impact of the precipitous fall in cocoa prices, and the potential for price deflation, particularly in light of significant pricing actions taken.
Answer
Dirk Van de Put, Chairman and CEO, explained the resilience of the chocolate category in 2025 despite price increases and the execution of their pricing and revenue growth management playbook. He noted higher-than-expected elasticity in northern European markets, leading to 2026 adjustments in price points and PPA, increased brand investments due to better cocoa coverage, and strong innovation with Biscoff. Luca Zaramella, COO and CFO, discussed the prudent 2026 guidance, citing U.S. biscuit category softness and European customer negotiations. He highlighted that recent cocoa dynamics create short-term pressure for 2026 due to higher existing coverage but are a fairer representation of supply/demand, benefiting 2027 profitability.
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