Question · Q3 2026
Andrew Lazar asked about the most common ground and biggest opportunities in discussions with Elliott, specifically regarding portfolio optimization, cost, and capital allocation. He also inquired about the sweet baked snacks promotional strategy, its objectives, and expected learnings.
Answer
CEO Mark Smucker stated that engagement with Elliott has been constructive, with alignment on operating improvements, profit restoration, portfolio management, organic growth, disciplined capital allocation, and governance. He noted recent board additions further support capital allocation and financial priorities. Regarding sweet baked snacks, Mark Smucker explained the focus is on stabilizing the brand, returning Hostess to growth, strengthening the portfolio through SKU rationalization, improving operations for profitability, and taking a prudent investment approach, with an updated 2% growth trajectory for stabilization.
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