Question · Q2 2026
Andrew Lazar asked about the sustainability of organic sales improvement in the sweet baked goods segment, distinguishing between sustainable gains and transitory benefits or easier year-ago comparisons. He also inquired about the specific coffee-related portion of the $0.50 tariff impact this year and its potential benefit to fiscal 2027.
Answer
Mark Smucker, CEO and Chair of the Board, highlighted sequential improvement in sweet baked snacks, particularly in C-Store volume shares, driven by a focused portfolio, SKU rationalization, the relaunch of Susie Q's, and improved sales execution. He expects acceleration in subsequent quarters. Tucker Marshall, Chief Financial Officer, confirmed that the predominance of the $0.50 tariff impact is related to green coffee, making it a headwind for fiscal 2026 and a tailwind for fiscal 2027.
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