Andrew Lazar's questions to WK Kellogg Co (KLG) leadership • Q3 2024
Question
Inquired about the turnaround plan for the underperforming Special K brand and asked about the supply chain setup and profitability of smaller package sizes.
Answer
For Special K, the company is lapping mechanical issues, improving execution, and has launched a new 'Special for a Reason' campaign. They feel better about its prospects for 2025. Regarding smaller packs, the supply chain is well set up to handle them, and the company likes the economics across the Price Pack Architecture (PPA) portfolio.